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Having naming issues? You are not alone.

People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as

challenges: #trust #authority #consistency

Source: Namepros

Jason Wilk
Co-founder, CEO
Company: Dave
Domain name:

I knew it was really bad when I went to TV for the first time in my life and all the anchor could focus on was how bad the name Dapulse was.

challenges: #memorability #spelling #trust


Joel Goldstein
Marketing Lead
Company: Monday
Domain name:

We understood that many people thought our site was already even though at the time it was

challenges: #confusion #consistency #security

Source: Namepros

Matt Douglas
Company: PunchBowl
Domain name:

.com domains are the most well-known worldwide and we wanted to be global from the beginning, so there was no option of choosing a .com

challenges: #expansion #limiting

Source: Namepros

Daniel Sánchez
Company: Influencity
Domain name:

The problem with not having the .com of your name is that it signals weakness.

challenges: #trust #authority


Paul Graham
Entrepreneur, VC, Co-founder
Y Combinator

We first bought the domain because in the first year we had a sole focus on the German market. Soon after we also bought the .com domain, as we knew our future lies in being an international company.

challenges: #expansion #vision #growth


Patrick Stäuble
Company: Teylor
Domain name:

We are a consumer brand, so name recognition matters. We wanted people to take us seriously, and outside of the startup community users still look to “.com” as a sign of trust and credibility.

challenges: #trust #credibility #authority


Joshua Wöhle
Company: Mindstone
Domain name:

Standing out just gets harder when people confuse you with other companies.

challenges: #confusion #fragmentation


Noah Kagan
Company: Sumo
Domain name: was a fine name, but it was long, and not always easy to remember. End-user recall of the name was an issue.

challenges: #confusion #memorability


David Gimes
Company: Paw
Domain name:

We launched dropbox basically and all these confused people started going to trying to get to the dropbox beta.

challenges: #confusion #fragmentation


Drew Houston
Company: Dropbox
Domain name:

Securing the domain was a hugely important step for our business. We’ve had, which just doesn’t hold the same brand power.

challenges: #trust #authority


Max Greenberg
Company: Stoggles
Domain name:

We needed a name that would be understood and easy to remember. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.

challenges: #simplicity #expansion #memorability

Source: Namepros

Gregory R. Lettieri
Company: Recycle Track Systems
Domain name:

(Our) original domain name is not easy to understand for players from countries other than China. Therefore, we found it necessary to adjust it.

challenges: #growth #expansion #confusion

Source: Namepros

Company: 37Games
Domain name:

We saw our customers confusing us with some of the other companies in the industry, and wanted to remedy that issue. Our service is so different and unique in comparison with the competition that these confusions might cost us a lot of opportunities.

challenges: #confusion #authenticity #competition

Source: Namepros

Oliver Dlouhy
Company: Kiwi
Domain name:

Our domain name was initially but we changed to in order to become more international and to emphasize our presence on all devices.

challenges: #confusion #limiting #vision #expansion


Giorgio Tacchia
Company: CHILI
Domain name:

(The entire team's) main concern is the length of along with its difficulty to type. At thirteen characters and consisting of three words, their concerns were well founded.

challenges: #simplicity #confusion #spelling

Source: Namepros

Tuft & Needle
PR Department
Company: Tuft & Needle
Domain name:

As we continued to gain traction in the pet space, I realized that having “dog” in our name was potentially limiting us to dog products, but the pet space (and my aspirations) were much bigger than just dogs.

challenges: #limitations #vision #growth


David Gimes
Company: Paw
Domain name:

DoorBot was an awesome name but not a name that you can build a long lasting meaningful business around.

challenges: #growth #expansion #vision #authority #trust

Source: Namepros

Jamie Siminoff
Company: Ring
Domain name:

.com is by far the most identified top-level domain in the world and having that is good in helping to avoid having people ending up somewhere else when they are looking for your company.

challenges: #confusion #trust #vision


Thejo Kote
Founder, CEO
Company: Airbase
Domain name:

While Flipdish(.com) was taken, both Flipdish(.ie) and Flipdish( were available. We ran with these for a while but as soon as we started thinking internationally, we had a problem.

challenges: #expansion #memorability #trust #authority #consistency

Source: MU Interview

Conor McCarthy
Company: Flipdish
Domain name:

While they would often find their way to .net, it was a poor experience and lowered the value of the company in the eyes of our biggest prospects.

challenges: #trust #authority #image

Source: NamePros

Jacob Smith
Company: Packet
Domain name:

If you don't invest in your brand, who will?

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Your brand consultant

Hi, my name is Tatiana. I have over 18 years of experience working with businesses on their brand and web presence. I know first hand the limitations and issues a business can suffer from when operating on an inferior domain name. That's where the inspiration for came from.

At, we specialise in matching top-tier digital assets with great companies. We understand that building an exceptional brand takes time and dedication, and having the right domain name is a critical part of that journey.

If you have high ambitions and are serious about your business online, I look forward to discussing how can help you grow your brand.


“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it."

Philip Kotler
Author, Marketing Professor, Economist and Consultant, Founder of World Marketing Summit

How much risk are you willing to take with your brand?

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Considering upgrading an existing domain?
You're in good company

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You have arrived

Congratulations! You are now the proud owner of . As the news spread amongst your partners, employees, and customers, your mobile is ringing for three days. You've got a huge number of calls, a mailbox full of messages and congrats. Everything is looking good but you need a bit of time, to process it all, to see the numbers.

It has now been six months and the numbers are in! 40% increase in direct traffic, then shortly after the number is 70%. Repeat customers have grown well over 200%. Who would have thought? Increased trust, word of mouth, no traffic leaks, an important immunity against another brand who may grab the domain, better SEO and more effective marketing campaigns. You didn't even realize you were missing on all of those before.

It's been a year now. You sit back and reflect, you've spent three months and a small fortune to acquire , and looking back you conclude, it was the best investment you have ever made.

I hope you enjoyed the journey. While the story is fictional, it is based on real people and real events, all of which are listed below.
About 70% of traffic comes from the domain directly – we don’t have to purchase the keywords as much any longer. The domain name is pretty valuable in and of itself.

Tor Sweeney,
Overall, the reaction and feedback from all stakeholders has been very positive; it is simple and easy-to- remember, reflects our brand values and proposition very well.

Team at
We saw a big growth with our repeat customers. We had an average return of repeat customers of over 200% from where it originally was and that was definitely attributable to the brand. When you are Pacific Pillows, you can stumble across a bunch of pillow sites, but when you are, its pretty clear that there is only one

Craig Clark,
We were spending around $10,000 per month on Google AdWords and other pay-per-click services, which wasn’t really a great investment. As soon as we acquired the domain name, we saw a significant increase in focused traffic, apparently from direct visitors.

Ben Carmitchel, CEO of
Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. That’s why we went right to the source. There are many copycat Sumo names in the market but by owning we’re positioned as the original. We are the

Noah Kagan,
My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive.

Greg Warzecha,
Acquiring the domain is an investment in the Aura brand as we grow our business and build the best all-in-one digital protection platform for consumers.

Lark-Marie Anton, Brand Officer,
Having the right domain is very important, and having a short, unique name that resolves in a .com has been super helpful versus, I don’t know, or something.

Elena Silenok,CEO of
Switching to has had a tremendously positive impact on our company. First of all, as mentioned before, we no longer are limited to dog products. As “” we have the opportunity to build a major pet industry brand, across a wide range of pets and products.

David Gimes, Founder of
We want to reflect on the fact that we are so much more than a studio or just a tool to draw together, we're an inspiring platform where creatives meet, ideas are born, and amazing communities are created.

Team at
Having a strong keyword .com domain name brings a lot of inherent value, such as trust and a sense of being well-established, recognizable and not to mention web-based.

Rolf Larsen, CEO of
As the founder of the branded payment platform (500 million annual revenue), I know how to launch a worldwide fintech platform and how important it is to have a good domain name that is easy to remember.

Robin Weesie,
Beyond just the benefits of properly aligning our brand with the .com name, we knew that owning this domain would illustrate to future customers that we’re here to stay for the long haul.

Steli Efti, CEO of
We saw a 40% increase in traffic immediately after securing our preferred domain.

John Furneaux,
Since Yought was a unique name, buying the .com was straightforward and was one reason we wanted to go with something unique. As a marketer, I understood having a .com presence would be beneficial in the long run, especially as a SaaS product.

Richard Liu, Founder of
There’s a sense of trust and authority that comes with a great name like, and that seems to give a positive boost to just about everything.

David Gimes,Founder of
After acquiring we noted 300% increase in traffic.

Tomasz Sawicki, CMO
You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for, and it was the best purchase I ever made.

Aaron Patzer,
This is the company’s most significant evolution in a nearly 50-year history of serving the rental industry. This is much more than a name change. It is the outward signal of our evolution from an advertising company to a technology and software driven company.

Jon Ziglar, CEO,
We saw our conversion rate dramatically jump when we rebranded from to

Ankur Nagpal, Founder,
Operating through helps us to reach more people and follow our purpose of inspiring the importance of everyday eye protection through innovative and seamless design.

Max Greenberg - CEO -
I am pleased to have completed the acquisition of the domain name. We are the proud owners of a highly brandable, premium domain asset reflective of a word that is pervasive in the everyday lives of consumers and is easy to say, spell, and remember.

Callum Sommerton, CEO
After a few years of effort, we landed our dream web address of, replacing Our name finally matches our domain!

Team at
Our plan is to build a strong, memorable brand. is the kind of domain/brand name that achieves exactly that.

Bailey Pumfleet, Co-Founder acts as a primary touch point between us and potential customers, our website is a representation of who we are and what Fleksy is all about.

Olivier Plante, CEO
It was important to us to have a brand name that consumers could get to easily without having to come up with some clever derivative or other domain that’s close, but not really. we think obviously handles that.

Scott Painter, Founder and CEO at
Now that we’ve reached a level of maturity and stability in the CRM space, we decided it was finally time to invest in acquiring the .com domain—in part to reconcile that disconnect between calling ourselves Close internally and “Close-dot-I-O” externally.

Steli Efti - CEO -
We have seen better overall conversions and lower drop-off rates on our campaigns. For us, an important factor is that having a premium domain provides better access to big lead buyers and leading advertisers as well due to, again, the trust factor.

Frans van Hulle,
As a new brand, we think a ".com" domain gives us a boost in trust from a consumer who may not have heard a lot about Perch yet.

Phil DeGisi- Co-Founder at
If we didn’t own we probably would have changed the company's name. It was very important for us to have a simple brand that has the ability to be recognized and understood globally.

Greg Lettieri, CEO Recycle Track Systems
We knew that our current marketing system would work exceptionally well with a domain as strong as The purchase price has nearly been recouped in annualized revenues just two months from launch.

Brandon Littlefield,
We grow through word-of-mouth, through people tweeting about us and talking about us, so the address matters.

Tim Campos, CEO
Back in the day people used to abbreviate to Annoying! That won’t happen with this domain name!

Marco Aarnink, Founder
When selecting a domain name, I would tell any founder to think hard about the long term in the beginning. While there may be more upfront effort and financial investment, getting it right the first time will save you serious stress and headaches down the road.

Scott Painter, Founder,
You will lose all word of mouth marketing if you don’t have a good name. Most people choose their name because the domain is available. That’s a really bad idea. I spent 3 months and $182,000 negotiating for, and it was the best purchase I ever made.

Aaron Patzer,
My mobile was ringing for three days. We’ve got a huge number of calls from people sitting in and out of our business, my mailbox was full of messages and congrats. Our marketing team received many emails from our clients saying we’ve made something huge. We expected people will react somehow but no one thought it gonna be so positive and massive.

TGreg Warzecha,

What is your vision for ?

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MarkUpgrade's Pricing Guidance

• From US$ 30,000.00 to over US$ 30 million

• One word, first names, surnames, geographic, and other desirable .COM domains are typically valued in the six figures (US$ xxx,xxx) and up

• Domain name valuations take into account the individual qualities of the asset, previous interest, and other proprietary factors